How a Property Strategy Keeps the Cogs Turning

Property finds itself in nearly every industry. And if done right, it’s an easy way to expand an organisation and build opportunity.  

But for those who aren’t familiar with all the moving parts involved in the property machine, it can be tricky to get the cogs turning. 

A property strategy is key to making sure things are running like a well-oiled machine that avoids costly malfunctions and mishaps that waste both time and money.

Why do I need a property strategy? 

While a property strategy might be a household term in the development world, many organisations that don’t have property as a key component of their business might have never come across it. 

If property isn’t directly at the core of a business, it’s easy to lack the formal focus and strategy that’s so detrimental to staying on track. 

Property is an expensive, illiquid capital asset with high holding costs that aren’t easily or cost-effectively transferred in and out of operation. 

So, it’s no surprise many organisations aren’t prioritising it in their day-to-day workload. 

But securing and implementing a property strategy isn’t as daunting as it seems. In fact, with the right help, it can be as easy as one, two, three. 

1. Strategy 

   At Rosel Sherwood, we work with organisations to co-create their effective short, medium and long-term strategies. With a general goal of maximising value and efficacy, we also keep it in line with the organisation’s strategic direction. 

2. Implementation 

   Once that strategy is outlined, we can work on which effective processes need to be implemented to maintain the plan. We’ll present them in a format that can be applied directly by key stakeholders, with KPI settings and milestone targets to set achievable and meaningful outcomes. 

3. Review 

   At agreed intervals, we’ll review the strategies, processes, and procedures to make sure we’re staying in line with the organisation’s current strategic intent. We’ll also make sure the processes continue to be effective and current, and the value and efficacy of each asset are maximised. 

As a part of the strategy, we’ll outline the client’s purpose and strategic intent, collect the relevant data, identify risks and opportunities, analyse stakeholders to understand their motivations and purpose, and assess the physical due diligence. 

We’ll also complete the financial due diligence, understand the capital expenditure, and review all operating costs and revenue streams. 

And finally, in the short, medium and long-term strategies, we’ll review the tenancy mix, lease terms and operating risks as well as evaluate operational sustainability, review and improve asset value, and provide property options and recommendations. 

Then once we cross the finish line, after one final buff, we hand you back the completed strategic, intentional, and well-oiled machine that is your property component. 

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